
"The potential exposure for the UFC at Wal-Mart alone is staggering. Consider that 8 out of 10 American households shop at Wal-Mart at least once a year, and worldwide, more than 176 million customers visit the discount retailer every week. This is brand exposure in a major retail setting that puts the UFC on the same store shelves with the NFL, Major League Baseball and the NBA."
I dont know about you but all the little boys 6 and under are getting the Wanderlei Silva "Rape Choke grip" action figure along with the Dana White "I have tourettes" action figure. The Tim Sylvia "crapped stained pants" action figure and the Pride "Juice accessories set" and the Danny Abbadi "I'm an Ultimate fighter" Non-action figure.